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apple, itunes, long tail, media, television

Apple hat seine neue TV-Applikation vorgestellt. Damit scheint ein weiterer Schritt Richtung Medienkonvergenz getan: Apple TV zwischen PC oder Mac und TV-Gerät schließen und die Inhalte vom Computer auf dem TV-Bildschirm anzeigen lassen. Stehende und bewegte Bilder aus den Bildprogrammen wie Photoshop Elements oder iPhoto werden in hochauflösendem Format angezeigt. Aber: Das Ganze funktioniert nur auf Breitbandgeräten und nur mit iTunes, womit der Long Tail-Traum YouTube an dieser Stelle ein böses Erwachen findet, genauso wie andere Portale wie Sony Connect hier das Nachsehen haben. Also: Eher ein Schritt Richtung Exklusivität - im Sinne von Ausschluss - als in Richtung Konvergenz.
www.apple.com/de/appletv
By Jan Peter Wulf 2007-03-27 ·
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apple, architecture, digital home, futurism, home, living, rumors
Insiders say that Apple want to deliver a new digital home solution by 2008. But they don’t want it to be PC based. What they are trying to work out is how the device will handle both entertainment and automation applications. Steve Jobs is in the thick of it with some saying that the solution being worked on could be one of the best products Apple has ever delivered to market.
Didn’t actually read the article, but thought we could start reprinting some rumors.
And in any event: it’s time someone finally makes the Digital Home happen. They’ve been promising it for 15 years, and my refridgerator still doesn’t talk or shop.
Link: Smarthouse
By martind 2006-07-02 ·
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apple, hacks, homeless, marketing, models, viral
Dig this: Isobella Jade is 5′2″ [158cm] struggling model who recently wrote a memoir about her life experiences — entirely on the computers at a Manhattan Apple store. Apparently Jade has been homeless, so she doesn’t have a place to own or store a computer.
The amazing part of the story, though, is neither the fact that the model is so tiny, or that she is homeless, or that she has been writing her memoirs in an Apple store, or that she used to be an amateur nude model while in college — but how she manages to use these weird facts as marketing tools. The result may not be that someone will publish her memoirs, but I’m sure it’s now easier for her to get into parties and get other free stuff. Nice one.
Link: collision detection, FishbowlNY, FishbowlNY Interview
By martind 2006-07-02 ·
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