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High-tech Lobbying and Organized Public Opinion

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The “no boundaries”-nature of online communication acts as a liberator of public opinion and personal expression — but the world this creates should not be mistaken for a better democracy.

Tom Coates on GIYUS.org, a recent example of highly organized broadcast lobbying:

I’ve come to think of it as a really troubling kind of troll-supporting political malware, representing a technologically-empowered massively-distributed form of propoganda that I’ve never seen before. The site’s full name is Give Israel Your United Support and it works like this - individuals download a tool (the Megaphone Desktop Tool) which then alerts people to new articles and polls around the web that question Israel’s policies in the Middle East or ask for public opinion about them. The people concerned are then supposed to visit the site directly and respond to the poll or story or write an e-mail or whatever. […]

The reason for this activity? Stated at the top of the page, “Today’s conflicts are won by public opinion. Now is the time to be active and voice Israel’s side to the world.” The software is designed to do two things - firstly to make it clear that there’s a large active pro-Israel population in the world, but also it’s there to make sure that the pro-Israel point of view is over-represented in the popular media.

Link: On Massively Multiplayer Propaganda… (plasticbag.org)

By martind 2006-08-09 · Add a comment