Dig this: Isobella Jade is 5′2″ [158cm] struggling model who recently wrote a memoir about her life experiences — entirely on the computers at a Manhattan Apple store. Apparently Jade has been homeless, so she doesn’t have a place to own or store a computer.

The amazing part of the story, though, is neither the fact that the model is so tiny, or that she is homeless, or that she has been writing her memoirs in an Apple store, or that she used to be an amateur nude model while in college — but how she manages to use these weird facts as marketing tools. The result may not be that someone will publish her memoirs, but I’m sure it’s now easier for her to get into parties and get other free stuff. Nice one.

Link: collision detection, FishbowlNY, FishbowlNY Interview

As part of his online diary “My Boring Ass Life“, director Kevin Smith reproduces a recent New York Times article on his persona and the upcoming Clerks 2 movie. The article touches briefly on the various means of ‘marketing’ Smith employed to promote the movie:

He has been cultivating fans on the Web for years, using his production company’s site and his own online diary. In an ingenious new ploy, he has recorded a commentary for “Clerks II” that will be available for free download on iTunes, encouraging viewers to take their iPods to the theater for a second viewing. (Eventually the commentary will also be available on the official movie site, clerks2.com.)

Kevin Smith also employed the Web’s new fondness for video clips to great effect; cf. the large amount of Clerks 2 clips on YouTube.

Link: My Boring Ass Life » Where the Fart Have I Been?!